We rapidly & strategically solve marketing & business technology issues for small businesses.
Dreaming of starting your own business and don’t know how to get there? Need help to market your existing business? Is your marketing sagging and needing a refresh? Or is marketing tech too overwhelming and you don’t know where to start?
Launch your business online, drive more leads or sales for your business or get your marketing tech all sorted.
Book your Marketing Mentoring call now!
Book your no-charge 45-minute session now to determine whether we are a good fit together.
We will not send spam or sell your information.
When you work with us you are able to:
- Define your customer's journey so you can create content for every part of their journey with you.
- Intimately understand who your key audience is and how to talk to them.
- Better understand your competitors and find ways to differentiate yourself clearly.
- Have a properly and beautifully defined and designed brand guide that you can roll out across all your marketing.
- Automate and setup your technology - no more scary stuff.
- Strategically set up the tools you need to run your business effectively, where apps and tools are integrated and you have all your customer data in one, easily accessible place.
- Define your value proposition so that it matches your customer's needs intrinsically.
- Define your customer's journey so you can create content for every part of their journey with you.
Marketing and technology doesn't have to feel overwhelming.
Transform your marketing with focused & strategic coaching and the right business automation tools.
Is this you?
- Do you feel like you have no idea where to start?
- Is tech and automation feeling overwhelming right now?
- Are you feeling dizzy from the array of platforms to choose from to power your website, email newsletter, social media and your customer database?
- Are you doing everything manually?
- Could your tech setup be more aligned and streamlined?
- Does this cause you to procrastinate about sorting out your marketing operations so you'd rather not focus on it right now?
It doesn't have to be this way!
Your marketing needs a breath of fresh air and a new pair of eyes.
It’s our mission to bring your brand to life and make tech more accessible and less scary for you.
We want to show you how it can solve challenges for you in your business and make you more productive.
We want to help you streamline your marketing.
Do you have a disconnected brand?
How many courses and webinars have you signed up for that promise that their latest tactic will work?
Getting distracted by Shiny Object Syndrome is common, causing many businesses to spend too much time and money on tech they don’t need (nor understand).
Are you spending money on ads that are not converting to sales?
Is it a hit and miss for you on social media?
Do you know what’s working and what’s not?
Stop losing revenue, attracting the wrong customers and wasting time.
It’s time to connect all the dots.
What is Purposeful Marketing?
Branding is not a logo. It’s the essence of what you are as a company. We’ll help you define that because the world has changed and your marketing should too.
Purposeful marketing lines up with who you are as a brand and what the real needs of your customers are.
An aligned and purposeful brand brings you closer to your ideal client, making you more relevant and approachable.
Purposeful marketing also doesn’t waste time. If there’s a way to use technology to simplify and automate your activities, We’ll be the one to find it for you.
What We Offer
Our approach is to help you become unstuck through effective strategy, communication that matters and marketing that connects from the heart. We will guide you and mentor you through the whole process.
Brand Strategy
A 2.5 hour workshop focused on the brand you want to create, your ideal client and a variety of strategic aspects that are necessary to create a successful brand online.
This will include customer and competitor research, defining the problem you’re solving and the transformation you’re delivering, your brand’s values, mission and vision and personality. Lastly we create your value proposition so that clients can resonate immediately with what you’re offering.
PLUS a re-designed Brand Guide to include your brand’s fonts, colours and imagery.
Marketing Planning & Accountability Coaching
Based on the outputs, you and I will map out the actions needed to drive the strategy forward.
I will also audit and organise your current ways of working to drive better productivity for you and your team.
Together we’ll define the resources you need as well as the best approach to take.
Through ongoing accountability sessions I will make sure you stay on track.
Tech & Systems VIP Day
Book me for a day where I will set up all your tech for your upcoming launch of your product.
From sales funnels, lead generation/ sales landing pages, e-commerce shop, lead magnets, email marketing systems, appointments, lead nurturing and more.
We’ll advise you based on your strategy and make the magic happen – without you needing to lift a finger.
Simplified systems all done for you… in one day!
It all starts with a:
A Discovery Call
A no-charge 45 minute call to discuss your business, your goals and your current strategy. We’ll also assess the current systems you’re using and possibly highlight some quick fixes you could be trying. A win for you!
Positive Outcomes
When you work with us, you will start to experience these benefits:
- A better understanding of the business models that can make you money online
- Marketing that's more targeted and aligned to who you really are as a brand
- A greater sense of control because you have a plan to follow
- A well defined value proposition that resonates with your ideal client, drawing them closer to you
- A consistent brand that looks good across any channel your customer uses.
- A strategy that places your customer at the centre
- Achieve your marketing goals faster through coaching and accountability sessions
- Measurable results - increased leads, revenue and marketing results that align with who you are as a brand
- Done-for-you technology setup - headache gone!
- Increased marketing productivity
Perks and Extras
We will hold you accountable for the actions we agree to and keep you on track, being there for you even when you feel it’s really challenging. We are in your corner, rooting for you and your brand!
- Sessions are personalised and tailored to your specific business
- Access to me via email and Whatsapp/ Telegram between sessions
- 25 years of marketing and brand expertise (served in a variety of industries).
- I will hold you accountable, guide you along your path and become your biggest supporter.
- Guidance and support for you to become more successful online
- Tried and tested most marketing automation tech and tools from Hubspot, Salesforce, WordPress, Wix, Active Campaign, OmniSend, Growthkit and Drip.
Marketing Mentoring Pricing
Marketing Planning and Accountability Coaching
Mapping out the actions needed to drive the strategy forward with ongoing accountability sessions to will make sure you stay on track.
4 sessions over 3 months.
R 3,600
($250/ £200)
How it works
You can book anytime within a 1 month period from date of payment.
We can meet online from the comfort of your home or office or face to face if you live in Cape Town. Face to Face sessions will incur an extra cost of R100 per session.
Our consulting process
We will start off with a no-charge 45-minute session to determine whether we are a good fit together. This allows me to better understand your current challenges and ways we can start working together. I also get to understand which hidden challenges/obstacles could sabotage your efforts to become more successful with your marketing.
You’ll leave the session feeling heard and excited about working together. Once you have decided to sign up with me, you’ll receive a personalised welcome pack with a better idea of who I am and what the process is that I will be taking you through.
Brands We've Worked With
We started out in the marketing and communications field, more than 20 years ago. We specialise in branding, advertising and groundbreaking ideas. We’ve helped many large corporates and small niches turn their passion into profit. We use digitally minded, creative expertise to craft ideas that provoke thought.
About Lianne
Owner of SoulBusiness
Happy Clients
Welcome
Don't be scared to stand out.
In an age where attention is currency, why would you want to do the same online than everyone else?
We help businesses become unstuck through effective strategy, communication that matters and marketing that connects for the heart.